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PaceX Insights – From Ride to Result


Every test drive tells a story. With PaceX Insights, you translate those stories into valuable insights about brands, models, sellers, and customer behavior. This way, you make smarter choices in purchasing, inventory management, and sales — based on facts, not feelings.

PaceX collects data daily from hundreds of test drives at car companies in the Netherlands. We compile that data into clear reports that show:

  • Which brands and models are driven the most.
  • Which cars yield the highest conversion rates.
  • How sellers and branches perform.
  • And where new sales opportunities lie.

Our reports are built on two powerful platforms:

Microsoft Power BI for in-depth analysis and custom reports, and Google Looker Studio for accessible, visual dashboards that scale in real-time with your PaceX data.

Example live data report from October 1, 2025

Demo company LexCars

Test Drive Intelligence from PaceX.

With PaceX Insights, you gain clear insight into what really happens during test drives. Discover trends, performance, and opportunities, all based on current data from your company.

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"I wanted more insight into test drive data, what happens monthly, how many test drives, and in which cars."

Bram van Beek
Auto Christiaan

Results that count.

From the number of test drives to conversion rates – PaceX Insights consolidates all data into clear reports. This way, you make decisions based on facts, not feelings.

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The innovation behind our product


Every ride tells a story. With PaceX Insights, you turn test drive data into concrete action points that accelerate your sales and enhance your customer experience.

Try it out yourself

So you determine what best fits your business: the power of Power BI or the flexibility of Looker Studio. In both cases, you gain insight into movement — current, reliable, and fully GDPR-compliant.

With PaceX Insights, you know exactly which cars customers want to drive, allowing you to make targeted purchases and sell faster.

In short: you get more out of every test drive.